The most important question to ask yourself before writing an article for marketing purposes is exactly how you want that article to position you. For example, if you are a relationship coach with expertise in dating, resolving conflicts, and clear communication, and you like to work with baby boomer singles and couples, Read more (members only)

When I was first building my coaching practice I worked hard to increase my visibility in a specific target market — self-employed professionals in the San Francisco Bay Area. The day I knew I had done it right was when I first heard these words from a prospective client: “I see your name everywhere!” Read more (members only)

Have you noticed others in your profession being quoted in the media and wondered why they are being interviewed as experts and not you? It may seem like those other professionals have all the luck, but where publicity is concerned, you may be able to create your own luck with a few simple strategies. Read more (members only)

Blogs and ezines are both useful tools for using your writing to market on the web. There are many similarities between the two, but there are also differences. They are delivered in different ways, often differ in their content, and are created using different tools. Here are the chief differences between the two forms. Read more (members only)