Wouldn’t it be great to get your business in the news? Of course, you’d like to make sure it’s portrayed positively. How can you ensure that the media coverage you get showcases your business in the way that you want? Read more (members only)

Roger Parker interviews C.J. for his Published and Profitable community on how to develop multiple streams of income from a nonfiction book. Included is C.J.’s story of how her writing career got started and where Get Clients Now! began. Read more (members only)

Many magazines, newsletters, and websites ask that you query them before submitting an article. When a publication’s submission guidelines request queries, don’t try to skip this step by sending a completed article. Instead, compose a query letter like Read more (members only)

Writing articles as an expert in your niche or specialty can help you become more credible as well as more visible. A well-written article on a subject of interest to your target market will get their attention, demonstrate your expertise, and increase your name recognition. Read more (members only)

Publishing your articles online can be an affordable and effective method of attracting more traffic to your website and building your credibility as a professional. The quickest and easiest way to publish online is to submit your articles to article directories. Here is a list of 16 different article directories to get you started. Read more (members only)

With a small number of subscribers, you can send your ezine the same way you send regular email. But once you have 50 or more people on your list, you will start encountering problems if you continue doing it this way. What you need is a mailing list management system, and there are three that I recommend, depending on your needs. Read more (members only)

“If he who has a thing to sell
Goes and whispers in a well,
He won’t be so apt to make the dollars
As he who climbs a tree and hollers!”
Read more (members only)

The most important question to ask yourself before writing an article for marketing purposes is exactly how you want that article to position you. For example, if you are a relationship coach with expertise in dating, resolving conflicts, and clear communication, and you like to work with baby boomer singles and couples, Read more (members only)

When I was first building my coaching practice I worked hard to increase my visibility in a specific target market — self-employed professionals in the San Francisco Bay Area. The day I knew I had done it right was when I first heard these words from a prospective client: “I see your name everywhere!” Read more (members only)

Have you noticed others in your profession being quoted in the media and wondered why they are being interviewed as experts and not you? It may seem like those other professionals have all the luck, but where publicity is concerned, you may be able to create your own luck with a few simple strategies. Read more (members only)

Blogs and ezines are both useful tools for using your writing to market on the web. There are many similarities between the two, but there are also differences. They are delivered in different ways, often differ in their content, and are created using different tools. Here are the chief differences between the two forms. Read more (members only)