Many aspects of business are driven by numbers, but marketing often seems to be all about words. Whether it’s naming your business, coming up with a tag line, or writing copy for your website, you probably spend a big chunk of your marketing time trying to find just the right words Read more (members only)

Get Clients Now! facilitator Cristina Favreau interviews C.J. Hayden on how to design a compelling 30-second self-introduction, commercial, or elevator speech. Here’s some of what you’ll learn in this program: Read more (members only)

“How can I improve my marketing?” a student recently asked me. “I’ve spent hours and hours trying to get clients, and none of my efforts seem to pay off.” Read more (members only)

Sometimes my quest for just the right information can completely consume the day. I find myself spending hours searching for the answer to a crucial question, seeking out a product to solve a business problem, or looking for an expert who can tell me what I need to know. Read more (members only)

Evaluating a new business concept is one of the least glamorous aspects of launching a new product, service, or enterprise. When you are excited about a new idea, you may not want to take the time to stop and examine it critically. New business ideas sometimes seem Read more (members only)

Every independent professional should have a website, an ezine or blog, and an email marketing strategy, right? If you’re not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities. At least that’s what most marketing experts would have you believe. Read more (members only)

Has your professional services business defined its market niche? You may think so, but a closer look might reveal that your chosen niche isn’t as effective as it could be. You may have selected a target market, but have no defined specialty in the services you offer. Read more (members only)

In recent years the purpose of automation has shifted from increasing productivity and reducing costs, to broader issues, such as increasing quality and flexibility. ~ Wikipedia Read more (members only)

“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Read more (members only)

I love to look at company websites. There’s a great deal of value to be found from web surfing that you just can’t get from many other places. You can become educated, entertained, smart, motivated, or even happy. Heck, you might even get all of that from one website! Read more (members only)