Is it human nature to keep making the same choices over and over again? Perhaps with the wisdom collected over years of experience we weed out what doesn’t appeal to us and choose to stick to what we know works. There’s comfort and safety in routine and the familiar. But boxing ourselves into a limited repertoire may begin to wear thin. Read more (members only)

A helpful tool for presenting your services to prospective clients is a repertoire of success stories about the results your clients get from your work. Here’s a template and example for composing some success stories of your own. Read more (members only)

“I think I’m really good at what I do,” declares technical writer June, “but I don’t ever seem to get a chance to show people.” June is experienced, highly-skilled, and has written dozens of procedure manuals and other how-to guides throughout her career. But she isn’t getting enough work to earn a living as a freelancer. Read more (members only)

C.J. Hayden is interviewed by Milana Leshinsky on the future of coaching as a business and what coaches need to do to succeed. Here’s what you’ll learn in this interview: Read more (members only)

Have you ever considered that prospective clients who are referred to you are much more likely to become your customers than those who come to you in any other way? The endorsement of a referral carries so much weight that referred prospects ask fewer questions about your qualifications, are less likely to shop for the lowest price, and typically make their buying decisions much more quickly. Read more (members only)

You’d be surprised how often my clients and students ask me to help them find a surefire sales letter or phone script that they can copy to use for their own selling. Or maybe you wouldn’t. Perhaps you, too, have been misled into thinking that there is such a thing. Read more (members only)

Happy holidays to everyone. I can’t tell you how many folks I’ve talked to over the past few weeks who said, “Boy, am I glad this year is over!” More than ever, people are wanting to move forward, take stock of themselves, and look to the future. It’s a a terrific time to “stock your shelves” with an inventory of your unique skills. Read more (members only)

Jan is a graphic designer who was always struggling to find good clients. “I could find plenty of people who needed my services,” she recalls, “but they thought my rates were too high. I either ended up agreeing to work for less, or they found someone else. Read more (members only)

That’s really the million dollar question, isn’t it? If only you knew why your marketing efforts weren’t paying off, you could change what you were doing, and start seeing better results. In a recent article, I wrote about the five most common marketing saboteurs. Read more (members only)

What is it that stops you from networking? You know you need to do it; it’s on your action list and you really meant to go to an event this week… if only you knew where to go. Read more (members only)