The six marketing strategies for professional services described in Get Clients Now! are listed in order of effectiveness from most to least: direct contact, networking, public speaking, writing and PR, promotional events, and advertising. Seeing this list for the first time, you may wonder where the Internet fits in. Read more (members only)

It’s a common practice among coaches, consultants, health practitioners, and other professionals to offer a complimentary first session. The intent of this approach is to give prospective clients a taste of your work so they will want more. But how well does this work? Read more (members only)

There are many ways you can use the Get Clients Now! book and program as a helpful tool for learning and motivation with your sales team, business development staff, marketing reps, franchisees, or network marketing downline. Read more (members only)

Whether you’re offering free seminars or teleclasses to bring in more clients, or for-profit workshops as a line of business, filling your scheduled programs can be a challenge. I am often asked the question “where should I list my classes?” as if there were some secret places Read more (members only)

If you’re ready to get started speaking to promote your business, the first challenge you may encounter is finding places that will welcome you as a speaker. One of the best approaches I have found to locate new speaking venues is to scan public event calendars on a regular basis. Read more (members only)

Especially when you’re just getting started, it may seem like building your own website is a good way to save money. In some situations, you may be right. But it’s not the best choice for everyone. Here are some pros and cons you should consider before making this decision. Read more (members only)

When you have a wide range of skills, it’s tempting to market yourself as someone who can do just about anything in the area of computers, writing, design, or whatever your area of expertise is. Unfortunately, the most difficult service for a professional to sell is the one called “anything.” Read more (members only)

Maintaining an office is an expensive proposition, and when your business doesn’t require meeting with clients daily, you may not want to take on that kind of overhead. But then when you do need to meet with a client in person, where do you do it? Read more (members only)

Many solopreneurs would like to incorporate more of a social benefit focus into their business. Being more socially responsible is a worthwhile goal for any size business, of course, but what if you want to go beyond basic social responsibility? Read more (members only)

You can make many excellent contacts for your business by meeting people at non-business events and locations. If you have been limiting the scope of networking to something that only takes place at an official “networking event,” consider a much wider definition. Read more (members only)