Whether you’re offering free seminars or teleclasses to bring in more clients, or for-profit workshops as a line of business, filling your scheduled programs can be a challenge. I am often asked the question “where should I list my classes?” as if there were some secret places Read more (members only)

If you’re ready to get started speaking to promote your business, the first challenge you may encounter is finding places that will welcome you as a speaker. One of the best approaches I have found to locate new speaking venues is to scan public event calendars on a regular basis. Read more (members only)

Especially when you’re just getting started, it may seem like building your own website is a good way to save money. In some situations, you may be right. But it’s not the best choice for everyone. Here are some pros and cons you should consider before making this decision. Read more (members only)

When you have a wide range of skills, it’s tempting to market yourself as someone who can do just about anything in the area of computers, writing, design, or whatever your area of expertise is. Unfortunately, the most difficult service for a professional to sell is the one called “anything.” Read more (members only)

Maintaining an office is an expensive proposition, and when your business doesn’t require meeting with clients daily, you may not want to take on that kind of overhead. But then when you do need to meet with a client in person, where do you do it? Read more (members only)

Many solopreneurs would like to incorporate more of a social benefit focus into their business. Being more socially responsible is a worthwhile goal for any size business, of course, but what if you want to go beyond basic social responsibility? Read more (members only)

You can make many excellent contacts for your business by meeting people at non-business events and locations. If you have been limiting the scope of networking to something that only takes place at an official “networking event,” consider a much wider definition. Read more (members only)

While the exact number of prospects each independent professional needs in his or her pipeline will vary, there are several useful guidelines that can help you compute this number for yourself. First of all, you need to determine how many new clients Read more (members only)

I’ve done a lot of partnering with other professionals on creating new programs and products or serving clients as a team. One key piece of my experience has been that some partnerships work well and some don’t work at all. After several false starts Read more (members only)

As a professional selling your own services, you may believe that you feel uncomfortable about calling prospective clients on the phone because you’re not a “real” salesperson. But studies reveal that up to 40% of full-time salespeople experience episodes of call reluctance that are serious enough to threaten their careers. Read more (members only)