You’ve probably seen many people offering free teleclasses or webinars to land clients for their products and services, and it may seem to you like this is an easy, affordable approach. But it’s not for everyone. Whether or not this is a good idea depends quite a bit on how you plan to attract people to attend. Read more (members only)

One easy way to get free publicity for a workshop or seminar is to issue a press release about it to your local media and online news services. This sample release shows the correct format for a news release about an upcoming workshop, Read more (members only)