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	<description>Sales and marketing knowledge base for independent professionals. Articles, tools, examples and audio workshops.</description>
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		<title>Four Things You Must Do Before You Make the Sale</title>
		<link>http://www.getclientsnow.net/2012/01/10/make-the-sale/</link>
		<comments>http://www.getclientsnow.net/2012/01/10/make-the-sale/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 16:16:07 +0000</pubDate>
		<dc:creator>Frank Traditi</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Presenting/Selling]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1633</guid>
		<description><![CDATA[Why is it so hard for small business owners and independent professionals to make the sale? I think we&#8217;ve forgotten the basic building blocks of two-way communication that allow a sale to take place. We&#8217;re looking for the Holy Grail of techniques that will bring in more business. A silver bullet sales process. The perfect [...]]]></description>
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		<title>Who Do You Think You Are?</title>
		<link>http://www.getclientsnow.net/2011/10/05/who-do-you-think-you-are/</link>
		<comments>http://www.getclientsnow.net/2011/10/05/who-do-you-think-you-are/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 15:14:51 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Fear/Procrastination]]></category>
		<category><![CDATA[Presenting/Selling]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1545</guid>
		<description><![CDATA[The fear of hearing those words when marketing your professional services can stop you in your tracks. It&#8217;s the response you may most dread hearing when you make a sales pitch: &#8220;You? You think I should hire you? Well, who do you think you are?&#8221; In reality, potential clients rarely say anything quite so confronting. [...]]]></description>
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		<title>Success Story Template</title>
		<link>http://www.getclientsnow.net/2011/08/29/success-story-template/</link>
		<comments>http://www.getclientsnow.net/2011/08/29/success-story-template/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 22:58:39 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Presenting/Selling]]></category>
		<category><![CDATA[Success Ingredients]]></category>
		<category><![CDATA[Tools/Examples Index]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1516</guid>
		<description><![CDATA[A helpful tool for presenting your services to prospective clients is a repertoire of success stories about the results your clients get from your work. Here&#8217;s a template and example for composing some success stories of your own. You can use success stories in any situation where you have to describe your business or answer [...]]]></description>
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		<title>Prospects Are People, Too</title>
		<link>http://www.getclientsnow.net/2011/06/07/prospects-are-people/</link>
		<comments>http://www.getclientsnow.net/2011/06/07/prospects-are-people/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 16:47:47 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Presenting/Selling]]></category>
		<category><![CDATA[Success Ingredients]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1439</guid>
		<description><![CDATA[You&#8217;d be surprised how often my clients and students ask me to help them find a surefire sales letter or phone script that they can copy to use for their own selling. Or maybe you wouldn&#8217;t. Perhaps you, too, have been misled into thinking that there is such a thing. It&#8217;s tempting to believe that [...]]]></description>
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		<title>Selling to the Bottom Line</title>
		<link>http://www.getclientsnow.net/2011/03/31/selling-to-the-bottom-line/</link>
		<comments>http://www.getclientsnow.net/2011/03/31/selling-to-the-bottom-line/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 15:55:10 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Presenting/Selling]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1393</guid>
		<description><![CDATA[If you&#8217;ve ever wondered why more people don&#8217;t respond to your sales attempts and marketing messages, the first question to ask may be &#8212; are you selling something that people are willing to spend money on? It can be hard enough to get your marketing message heard and work your way toward closing a sale [...]]]></description>
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		<title>Stock Your Shelves with a Skills Inventory</title>
		<link>http://www.getclientsnow.net/2010/12/13/stock-your-shelves/</link>
		<comments>http://www.getclientsnow.net/2010/12/13/stock-your-shelves/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 21:09:59 +0000</pubDate>
		<dc:creator>Frank Traditi</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Presenting/Selling]]></category>
		<category><![CDATA[Success Ingredients]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1273</guid>
		<description><![CDATA[Happy holidays to everyone. I can&#8217;t tell you how many folks I&#8217;ve talked to over the past few weeks who said, &#8220;Boy, am I glad this year is over!&#8221; More than ever, people are wanting to move forward, take stock of themselves, and look to the future. It&#8217;s a a terrific time to &#8220;stock your [...]]]></description>
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		<title>Are You Marketing the Right Stuff?</title>
		<link>http://www.getclientsnow.net/2010/10/12/the-right-stuff/</link>
		<comments>http://www.getclientsnow.net/2010/10/12/the-right-stuff/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 13:36:00 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Presenting/Selling]]></category>
		<category><![CDATA[Success Ingredients]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1201</guid>
		<description><![CDATA[Jan is a graphic designer who was always struggling to find good clients. &#8220;I could find plenty of people who needed my services,&#8221; she recalls, &#8220;but they thought my rates were too high. I either ended up agreeing to work for less, or they found someone else. And then when I did get the job, [...]]]></description>
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		<title>Stop Selling and Start Serving</title>
		<link>http://www.getclientsnow.net/2010/05/02/stop-selling-start-serving/</link>
		<comments>http://www.getclientsnow.net/2010/05/02/stop-selling-start-serving/#comments</comments>
		<pubDate>Sun, 02 May 2010 16:12:29 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Fear/Procrastination]]></category>
		<category><![CDATA[Presenting/Selling]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=948</guid>
		<description><![CDATA[&#8220;I don&#8217;t like to sell.&#8221; &#8220;Asking people for business makes me uncomfortable.&#8221; &#8220;Selling feels manipulative and sleazy.&#8221; &#8220;I&#8217;m good at what I do. Why don&#8217;t clients just come to me?&#8221; If any of these thoughts seem familiar, you may be stuck in an outdated perspective about selling that is holding back your success. Traditional sales [...]]]></description>
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		<title>How Can You Sell It If They&#8217;ve Never Heard of It?</title>
		<link>http://www.getclientsnow.net/2010/01/31/can-you-sell-it/</link>
		<comments>http://www.getclientsnow.net/2010/01/31/can-you-sell-it/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 20:01:00 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Presenting/Selling]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Writing/Publicity]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=894</guid>
		<description><![CDATA[Selling professional services can often be a challenge because of their intangibility. When a client hires you to deliver a service such as accounting or web design, they can&#8217;t see the outcome in advance. They have to trust that your work will produce a result they will like, and in most cases agree to pay [...]]]></description>
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		<title>Two Steps to Make Your Networking a Sell-Free Zone</title>
		<link>http://www.getclientsnow.net/2009/08/28/networking-a-sell-free-zone/</link>
		<comments>http://www.getclientsnow.net/2009/08/28/networking-a-sell-free-zone/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 18:48:37 +0000</pubDate>
		<dc:creator>Donna Feldman</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Networking/Referrals]]></category>
		<category><![CDATA[Presenting/Selling]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=754</guid>
		<description><![CDATA[Lately, everywhere we look, from the in-flight magazine in our seat pocket to the Sunday Style section of the Denver Post we notice an article on networking: the right way to network, the wrong way to network, what it is, what it isn&#8217;t, how to, how not to, and more. We&#8217;ve decided it&#8217;s high time [...]]]></description>
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