Most website owners fall into one of two categories: they are spending a fortune on banner ads, bulk email, listings in classified directories, and pay-per-click advertising, or their sites are languishing with only a few hits per day. But you can change all that, and you don’t have to spend a fortune. Here are three ways to get started today: Read more (members only)

It’s a common problem for ezine publishers to have their ezines blocked by ISP’s, email providers, corporate firewalls, or personal spam filters installed by the subscriber. If your subscribers “whitelist” your publication, you’ll stand a better chance of it being delivered. But how can you get more subscribers to do this? Read more (members only)

Pay-per-click advertising can be a useful method of increasing traffic to your website, but you need to make sure that you are earning more from each click than you are paying for it. The sales conversion rate of your website multiplied by the amount of your average sale must equal more than your cost per click. If it doesn’t, you are losing money. Read more (members only)

In this audio workshop with a live audience of professional coaches, C.J. shares what it really takes to sell products and programs at premium prices, including promotional tactics, copywriting techniques, building strategic alliances, and establishing credibility. Read more (members only)

To increase your chances of getting your ezine or marketing emails past spam filters, it’s a good idea to ask your subscribers to “whitelist” your address with their email provider or spam filter. But many of your subscribers won’t know how to do this. Read more (members only)

When visitors to your website email you with questions about your services, they might be legitimate prospects. But they may also be window shoppers, tire kickers, or looky-loos. Before you invest too much effort in trying to close a sale, you should try to pre-qualify these online prospects. Read more (members only)

Do you know how your website site fits into the overall marketing strategy for your business? Do you have a strategy for your website as a marketing tool? If you’re like many self-employed professionals I speak with, you probably don’t. Read more (members only)

Blogs and ezines are both useful tools for using your writing to market on the web. There are many similarities between the two, but there are also differences. They are delivered in different ways, often differ in their content, and are created using different tools. Here are the chief differences between the two forms. Read more (members only)