There’s more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. Read more (members only)

Publishing your articles online can be an affordable and effective method of attracting more traffic to your website and building your credibility as a professional. The quickest and easiest way to publish online is to submit your articles to article directories. Here is a list of 16 different article directories to get you started. Read more (members only)

With a small number of subscribers, you can send your ezine the same way you send regular email. But once you have 50 or more people on your list, you will start encountering problems if you continue doing it this way. What you need is a mailing list management system, and there are three that I recommend, depending on your needs. Read more (members only)

In this audio workshop with a live audience of professional coaches, C.J. Hayden and Frank Traditi share how to create referral partnerships and strategic alliances that allow you to harness the power of people to bring your products and services to a larger audience. Read more (members only)

There are good reasons in favor of both sides of this question. If you post your fees on your site, you can prequalify prospects and save time responding to inquiries. But if you don’t post them, you can vary your fees based on the prospect’s needs and situation. Here are some pros and cons about posting fees and some suggested alternatives Read more (members only)

One of the drawbacks of becoming more visible on the web is that you may start to receive much more unwanted email. Most of us use mail filters provided by our ISP or installed as an add-on service, but we still get far too many bulk emails. We want our customers to be able to reach us, but not the spammers. What can we do? Read more (members only)

Most website owners fall into one of two categories: they are spending a fortune on banner ads, bulk email, listings in classified directories, and pay-per-click advertising, or their sites are languishing with only a few hits per day. But you can change all that, and you don’t have to spend a fortune. Here are three ways to get started today: Read more (members only)

It’s a common problem for ezine publishers to have their ezines blocked by ISP’s, email providers, corporate firewalls, or personal spam filters installed by the subscriber. If your subscribers “whitelist” your publication, you’ll stand a better chance of it being delivered. But how can you get more subscribers to do this? Read more (members only)

Pay-per-click advertising can be a useful method of increasing traffic to your website, but you need to make sure that you are earning more from each click than you are paying for it. The sales conversion rate of your website multiplied by the amount of your average sale must equal more than your cost per click. If it doesn’t, you are losing money. Read more (members only)

In this audio workshop with a live audience of professional coaches, C.J. shares what it really takes to sell products and programs at premium prices, including promotional tactics, copywriting techniques, building strategic alliances, and establishing credibility. Read more (members only)

To increase your chances of getting your ezine or marketing emails past spam filters, it’s a good idea to ask your subscribers to “whitelist” your address with their email provider or spam filter. But many of your subscribers won’t know how to do this. Read more (members only)

When visitors to your website email you with questions about your services, they might be legitimate prospects. But they may also be window shoppers, tire kickers, or looky-loos. Before you invest too much effort in trying to close a sale, you should try to pre-qualify these online prospects. Read more (members only)