Lately, people have been telling me that they hate marketing and don’t want to do it. They hate it so much that even though they are in love with what they do — or want to do — for a living, they will not do what it takes to get out in front of prospects. Read more (members only)

Independent professionals pay a lot of attention to the mechanics of marketing. They take classes, read books, and hire experts to learn how to do the best job possible. When I first work with a client, I often discover that his or her knowledge of marketing techniques is quite good already. What might be lacking is the right marketing attitude. Read more (members only)

I made a big pot of soup this week for a potluck gathering with friends. Making soup is not a process you can rush, but it is well worth the wait. Read more (members only)