Answers for: Goals/Motivation
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Is Procrastination Holding You Back?
When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like “call Donna Sanchez” and “follow up with Floyd Corp.” been copied from a previous week? Putting off unappealing tasks may be human nature, but for an entrepreneur, Read more (members only)
Make a Better Living Doing What You Love
In this audio workshop with C.J. hosted by David Bush of eLifePlans, you’ll learn a winning formula for how to get clients or get hired in any profession. If you sometimes feel trapped between the desire to earn more and wanting to do work you really enjoy, Read more (members only)
Stuck! A Metaphor of Mud and Snow
Have you ever been stuck? Ever been in a rut that you couldn’t get out of easily? Ever felt that the harder you tried, the more you spun your wheels and the deeper you buried yourself? Read more (members only)
Why is it important to have a market niche?
Independent professionals often struggle with trying to identify their market niche or target market. Sometimes when you are struggling to accomplish something, it can be helpful to look at why you are doing it in the first place. The core reasons for getting it done can frequently provide guidance that all of the tactical how-to’s can’t offer. Read more (members only)
Marketing along the Path of Least Resistance
Do you find sales and marketing to be a constant struggle? It doesn’t have to be that way. The most successful professionals make it look easy because they have found a way to market themselves that is effortless. Perhaps you have tried to copy what those successful people were doing, and it didn’t work for you. Here’s why. Read more (members only)
Marketing Lessons from an Amateur Gardener
Have you noticed there seems to be a fine dance between taking specific strategic actions to cause your intended results, and having an attitude of faith and trust in order to allow the results to manifest? Read more (members only)
The Action in Attraction
I recently watched The Secret, a 90-minute movie featuring well-known inspirational authors and entrepreneurs discussing the impact of the “Law of Attraction” on our results. Read more (members only)
Marketing: Know Your Seasons
Like many capable business owners and professionals, you may be great at what you do and not so great at –- nor thrilled about –- marketing your services. It seems we sometimes spend more time marketing than actually conducting business. Read more (members only)
Not Exactly Business As Usual
In the wake of disasters like the Sept. 11th attack on the World Trade Center and Hurricane Katrina, there are many question marks in the air. When a tragedy strikes, I hear clients, students, colleagues, and the people from around the world who correspond with me asking many things, of themselves and others. Read more (members only)
Marketing Does Not Equal Suffering
Lately, people have been telling me that they hate marketing and don’t want to do it. They hate it so much that even though they are in love with what they do — or want to do — for a living, they will not do what it takes to get out in front of prospects. Read more (members only)
What’s Your Marketing Attitude?
Independent professionals pay a lot of attention to the mechanics of marketing. They take classes, read books, and hire experts to learn how to do the best job possible. When I first work with a client, I often discover that his or her knowledge of marketing techniques is quite good already. What might be lacking is the right marketing attitude. Read more (members only)
Give It Time
I made a big pot of soup this week for a potluck gathering with friends. Making soup is not a process you can rush, but it is well worth the wait. Read more (members only)
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