Is it human nature to keep making the same choices over and over again? Perhaps with the wisdom collected over years of experience we weed out what doesn’t appeal to us and choose to stick to what we know works. There’s comfort and safety in routine and the familiar. But boxing ourselves into a limited repertoire may begin to wear thin. Read more (members only)

Christopher McAuliffe interviews C.J. Hayden on The Coaching Show on how learning more about your stuck places can fix what’s wrong with your marketing. Here’s what you’ll learn in this program: Read more (members only)

“How can I improve my marketing?” a student recently asked me. “I’ve spent hours and hours trying to get clients, and none of my efforts seem to pay off.” Read more (members only)

If you’d like to fill out your GET CLIENTS NOW! Action Worksheet on your computer instead of on paper, you’ll find this Word version of the worksheet handy. You can download the file, fill in your action plan, and update as often as you’d like. Read more (members only)

The GET CLIENTS NOW! book was written with action groups and reading groups in mind. The 28-day program outlined in the book is ideal for use by a group of independent professionals working together, and the book has been adopted as a text by entrepreneurial support groups Read more (members only)

In this live interview hosted by Louise Crooks, C.J. shares dozens of marketing essentials for coaches and independent professionals, and answers audience questions about how to get clients. Learn what marketing mistakes to avoid, and how to overcome obstacles to success. Read more (members only)

The six marketing strategies for professional services described in Get Clients Now! are listed in order of effectiveness from most to least: direct contact, networking, public speaking, writing and PR, promotional events, and advertising. Seeing this list for the first time, you may wonder where the Internet fits in. Read more (members only)

Remember back in grade school when the teacher asked you to hold hands with a friend on field trips? The idea behind the buddy system is that it’s much harder to get lost if there are two of you traveling together. When you get into trouble, your buddy can help you out, Read more (members only)

There are many ways you can use the Get Clients Now! book and program as a helpful tool for learning and motivation with your sales team, business development staff, marketing reps, franchisees, or network marketing downline. Read more (members only)

In this highly-rated workshop for consultants and coaches from the One-Page Business Plan Company, C.J. addresses the topic, “where is your selling stuck?” If you don’t know the answer to that question, you may be putting all your effort in the wrong place. Read more (members only)