One of the most powerful ways to gain more exposure for your business is to offer your services as a public speaker. Public speaking can help grow your business quickly by building your visibility and credibility at the same time. Read more (members only)

Paul Williams of Idea Sandbox designed this nifty tool for filling your marketing pipeline with new contacts after attending a networking event. It’s based on the GET CLIENTS NOW! “marketing recipe” for following up with contacts in Chapter 7: Filling the Pipeline. Read more (members only)

One of the biggest challenges in marketing is getting people to respond to unsolicited calls and emails. When prospects enter your marketing pipeline as the result of your cold call, their casual visit to your website, or your finding their name on a list, you are essentially a stranger. Read more (members only)

“I asked a new client recently what he had been doing to market his professional services. “Everything,” he said. “I’ve been running pay-per-click ads on the web, I paid a copywriter to write a sales letter and mailed it to a list of local companies, I have a display ad in the Yellow Pages, I’ve even been posting flyers around town… and I still have almost no business.” Read more (members only)

I frequently recommend to entrepreneurs that they focus their marketing on building referral partnerships instead of attracting clients by advertising and promotion or approaching them cold. With a few pointers, most entrepreneurs can identify many possible referral sources. But I’m often asked how to best go about approaching these potential partners. Read more (members only)

The most powerful marketing technique available may cost you nothing. Getting other people to promote your business is not only the least expensive marketing you can find, it’s often the most effective. When people begin telling their friends about you, Read more (members only)

Get Clients Now! facilitator Cristina Favreau interviews C.J. Hayden on how to design a compelling 30-second self-introduction, commercial, or elevator speech. Here’s some of what you’ll learn in this program: Read more (members only)

At a recent presentation on networking, we were asked this question by a graphic designer: “I’m looking to meet CEO’s, CFO’s or COO’s, but when I’m out networking, I meet mostly middle and lower-level managers. What do I do to get to the right people?” Read more (members only)

Marty Marsh interviews C.J. Hayden on what’s stopping you from getting clients and what to do about it. What are the barriers that prevent talented entrepreneurs from building a thriving business? You can overcome these challenges and attract more clients with less effort Read more (members only)

Recently, a client of mine complained, “I’m really good at what I do. I shouldn’t have to market myself.” In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his accomplishments. Read more (members only)