If you’ve been in business for more than five minutes, you already know that the best way for any self-employed professional to get clients is by referral. But the process of building sufficient word of mouth to produce the number of clients you need can seem daunting. Read more (members only)

There’s more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. Read more (members only)

Professionals and service business owners who have been operating for a while always say they get most of their clients by word of mouth. But if you’re relatively new in business, no one is talking about you yet. How can you start building word of mouth right away instead of just waiting for it to happen? Read more (members only)

“I’m really good at what I do, but marketing isn’t my strong point. If someone else could develop the leads and book appointments for me, I’m sure I could land more clients once I got the chance to talk to them. Can’t I just hire someone to do my marketing for me?” Read more (members only)

Sales and marketing partnerships are relationships established between companies with complementary products and services that can be sold to a mutual client. If you can build a strong relationship with sales partners, you’ll have the advantage Read more (members only)

In this audio workshop with a live audience of professional coaches, C.J. Hayden and Frank Traditi share how to create referral partnerships and strategic alliances that allow you to harness the power of people to bring your products and services to a larger audience. Read more (members only)

Pat Lynch of Women’s Radio interviews C.J. on some of the key sales and marketing secrets of the GET CLIENTS NOW! system. Here’s what you will learn in this audio: Read more (members only)

I recently watched The Secret, a 90-minute movie featuring well-known inspirational authors and entrepreneurs discussing the impact of the “Law of Attraction” on our results. Read more (members only)

The best way to go about choosing your market niche depends a lot on the products and services you are selling. For self-employed professionals who market their own services, the formula for a solid niche is: target market + specialty + desire + affinity. Read more (members only)

When you’re just starting out in business, it’s a safe bet that you need more clients. But what if you have been up and running for a while, and you’re still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn’t always the case. Read more (members only)

Meeting new people in person is still one of the best ways to market your services. If you do a good job at this, you will quickly end up with a desk drawer filled with business cards. But then what do you do with them? Read more (members only)

Imagine for a moment that you were launching your first marketing newsletter, and it was time to compile your mailing list. How many people who already know you could you put on that list? To make your newsletter effective, that number should be in the hundreds. This is one test that will quickly tell you if your pipeline is sufficiently full. Read more (members only)