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	<title>Get Clients Now! Answer Center &#187; Filling the Pipeline</title>
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	<description>Sales and marketing knowledge base for independent professionals. Articles, tools, examples and audio workshops.</description>
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		<title>Getting Noticed on the Net</title>
		<link>http://www.getclientsnow.net/2011/12/13/get-noticed-online/</link>
		<comments>http://www.getclientsnow.net/2011/12/13/get-noticed-online/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 17:32:58 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Filling the Pipeline]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1579</guid>
		<description><![CDATA[There&#8217;s a lot of talk from Internet marketing gurus about how to drive more traffic to your website. Some will suggest you try to get a higher page rank on Google by optimizing your site for search engines. Others preach using pay-per-click advertising like Google AdWords to attract streams of new visitors. Still others suggest [...]]]></description>
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		<title>Making the Most of Get-to-Know-You Meetings</title>
		<link>http://www.getclientsnow.net/2011/11/16/get-to-know-you-meetings/</link>
		<comments>http://www.getclientsnow.net/2011/11/16/get-to-know-you-meetings/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 01:43:46 +0000</pubDate>
		<dc:creator>Donna Feldman</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Filling the Pipeline]]></category>
		<category><![CDATA[Networking/Referrals]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1552</guid>
		<description><![CDATA[What do you do when a networking acquaintance invites you to meet for coffee? Do you find yourself saying yes, because you&#8217;ve been told that networking is about building relationships and getting to know people? At the same time, do you find yourself wondering if this is the most effective use of your time? Coffee [...]]]></description>
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		<title>How to Network at Professional Associations</title>
		<link>http://www.getclientsnow.net/2011/07/28/network-at-associations/</link>
		<comments>http://www.getclientsnow.net/2011/07/28/network-at-associations/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 17:30:07 +0000</pubDate>
		<dc:creator>Donna Feldman</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Filling the Pipeline]]></category>
		<category><![CDATA[Networking/Referrals]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1496</guid>
		<description><![CDATA[An often overlooked place to network and find referral partners is professional associations. These associations serve people working in a particular industry or profession and can provide you with many resources, as well as valuable connections. You may not think that networking within your profession will provide any client leads, but you&#8217;d be surprised! Colleagues [...]]]></description>
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		<title>You Can&#8217;t Be All Things to All People and Win</title>
		<link>http://www.getclientsnow.net/2011/05/16/you-cant-be-all-things/</link>
		<comments>http://www.getclientsnow.net/2011/05/16/you-cant-be-all-things/#comments</comments>
		<pubDate>Mon, 16 May 2011 23:32:58 +0000</pubDate>
		<dc:creator>Joan Friedlander</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Filling the Pipeline]]></category>
		<category><![CDATA[Goals/Motivation]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1422</guid>
		<description><![CDATA[Successful entrepreneurs know who they are, what they&#8217;re good at, and who they want to serve. Even if you really, really want to serve anyone who asks for your assistance, you simply don&#8217;t have time to, especially if you&#8217;re good at what you do and your service is in demand. Call it branding, call it [...]]]></description>
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		<title>Three Ways to Jump Start Your Marketing</title>
		<link>http://www.getclientsnow.net/2011/04/20/jump-start-marketing/</link>
		<comments>http://www.getclientsnow.net/2011/04/20/jump-start-marketing/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 16:00:47 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Filling the Pipeline]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1410</guid>
		<description><![CDATA[We&#8217;re an impatient society these days. The blazing speed of transmission we experience daily for news and communications has raised our expectations for how fast everything should happen. So when someone tells us our marketing will take time to pay off, we don&#8217;t have a lot of patience for it. In an ideal world, you [...]]]></description>
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		<title>Sample Speaking Topic and Bio</title>
		<link>http://www.getclientsnow.net/2011/04/07/speaking-topic-bio/</link>
		<comments>http://www.getclientsnow.net/2011/04/07/speaking-topic-bio/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 15:37:34 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Filling the Pipeline]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Tools/Examples Index]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1397</guid>
		<description><![CDATA[In order to get booked as a speaker, an essential tool is a one-page description of your speaking topic, and a capsule bio describing your expertise. The example below will give you a model to follow. To approach a group about being a speaker, you need to develop a specific topic you would like to [...]]]></description>
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		<title>How to Get Your Marketing Unstuck</title>
		<link>http://www.getclientsnow.net/2011/02/24/get-marketing-unstuck/</link>
		<comments>http://www.getclientsnow.net/2011/02/24/get-marketing-unstuck/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 15:52:08 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Audio Index]]></category>
		<category><![CDATA[Filling the Pipeline]]></category>
		<category><![CDATA[Goals/Motivation]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1357</guid>
		<description><![CDATA[C.J. Hayden speaks to a live audience of career services professionals, including coaches, counselors, and resume writers. Does it seem like your marketing gets &#8220;stuck&#8221; somewhere and doesn&#8217;t produce the results you think it should? Here&#8217;s what you&#8217;ll learn in this program: The five most common marketing saboteurs and how to defeat them How to [...]]]></description>
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		<title>25 Ways to Build a Prospect List</title>
		<link>http://www.getclientsnow.net/2011/01/10/build-prospect-list/</link>
		<comments>http://www.getclientsnow.net/2011/01/10/build-prospect-list/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 17:00:26 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Contact/Follow-Up]]></category>
		<category><![CDATA[Filling the Pipeline]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1326</guid>
		<description><![CDATA[Sometimes you may just have to prospect. While it&#8217;s true that networking, referrals, and other relationship-oriented marketing strategies are superior ways to build a professional services business in the long run, the problem can lie in that word &#8220;long.&#8221; It takes time to build a network and generate referrals. If you&#8217;re new in business or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Steps to Turn Audiences Into Clients</title>
		<link>http://www.getclientsnow.net/2010/11/10/audiences-to-clients/</link>
		<comments>http://www.getclientsnow.net/2010/11/10/audiences-to-clients/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 17:17:36 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Contact/Follow-Up]]></category>
		<category><![CDATA[Filling the Pipeline]]></category>
		<category><![CDATA[Public Speaking]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1217</guid>
		<description><![CDATA[Recently, a client of mine asked, &#8220;I do a lot of public speaking &#8212; talks at association meetings, presentations at conferences, even workshops. My talks seem to be well-received, but I don&#8217;t get many clients from them. Am I missing something?&#8221; Public speaking can be one of the most powerful methods available for an independent [...]]]></description>
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		</item>
		<item>
		<title>How Easy Can Marketing Be?</title>
		<link>http://www.getclientsnow.net/2010/09/25/easy-marketing/</link>
		<comments>http://www.getclientsnow.net/2010/09/25/easy-marketing/#comments</comments>
		<pubDate>Sat, 25 Sep 2010 15:44:35 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Fear/Procrastination]]></category>
		<category><![CDATA[Filling the Pipeline]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/?p=1187</guid>
		<description><![CDATA[I often speak to groups of independent professionals about what works and what doesn&#8217;t in marketing. We talk about the effectiveness of active, relationship-oriented strategies like networking, building referral partnerships, public speaking to groups of potential clients, and following up persistently with interested prospects. Then we consider the relative ineffectiveness of passive, anonymous strategies like [...]]]></description>
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