Even the best marketing doesn’t always pay off quickly. In the lag time between when you launch a marketing campaign for your business and when you start to see results from it, it’s easy to become discouraged. Especially when you work mostly solo, it can be a difficult task Read more (members only)

One of the worst marketing mistakes a self-employed professional can make is to create a marketing plan that consists of activities you don’t enjoy and aren’t good at. There’s no boss looking over your shoulder, so who’s going to make you do things you don’t want to? Read more (members only)

“I don’t like to sell.” “Asking people for business makes me uncomfortable.” “Selling feels manipulative and sleazy.” “I’m good at what I do. Why don’t clients just come to me?”

If any of these thoughts seem familiar, Read more (members only)

It does seem that the vast majority of marketing advice is aimed at extroverts. “Go to networking mixers and meet new people,” the authorities say. “Make cold calls.” “Speak in front of groups.” “Call people up and chat with them about what’s new.” Read more (members only)

Recently, a client of mine complained, “I’m really good at what I do. I shouldn’t have to market myself.” In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his accomplishments. Read more (members only)

“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Read more (members only)

Have you ever found yourself knowing exactly what you need to do about marketing your business… and then not doing it? You are not alone. Many self-employed professionals find that the hardest part of marketing isn’t figuring out what to do. What’s hard is actually doing it. Read more (members only)

“Joan, I’m working so hard and I’m not getting anything done!” I have heard some version of this frustrated cry from many an entrepreneur. It’s a common complaint voiced by those of us who sought the freedom to have complete authority over our schedules, only to find Read more (members only)

Recently, two women in one of my Get Clients Now! classes reported that prospects responded to their follow-up calls by saying, “I’m so glad you called.” These women realized that they probably would have lost the business if they waited for these prospects to call them. Read more (members only)

C.J. Hayden is interviewed by Dr. Maya Bailey for her Positive Buzz Success Program on how to create and maintain a positive, optimistic attitude for marketing and selling. Here’s some of what you will learn: Read more (members only)