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Dare to Delegate


Article by Joan FriedlanderWhy delegate? If you are serious about growing a profitable, thriving business you need help. And, the help you receive needs to be the best you can afford so you can rely on the people you hire. Read more (members only)

Give Your Marketing a Chance to Work


Article by Frank TraditiWhat does nearly every independent professional wish for when marketing for new clients? They wish they could see results faster. Time is the worst enemy of a small business owner. I’m convinced that the day I chose to open my business, the clock started Read more (members only)

Marketing or Selling: Which Is More Important?


Article by C.J. HaydenA question I often get from clients and students goes something like this: “I’ve been collecting marketing ideas… and I have a drawer full! I also have a stack of promising leads I’ve accumulated. And I know it’s important to stay visible, so I do a lot of Read more (members only)

Does Your Sales Presentation Need Work?


Article by C.J. HaydenWhen you’re selling your services and find that you’re getting appointments but not making sales, your sales presentation itself may be the culprit. To improve how you present yourself and what you do, be prepared with a presentation script. Read more (members only)

Five Top Places to Network


Article by Donna FeldmanHave you fallen into a networking rut? Do you keep going to the same events, or the same type of events, while wondering if there are other places to go? To help you expand your horizons, we’ve identified the top five types of groups to grow your network. Read more (members only)

There’s More than One Way to Grow a Business


Article by C.J. HaydenEvery entrepreneur wants to earn more from his or her business. When you ask business owners how they plan to meet that goal, they usually talk about doing a better job at marketing or doing more of it. But in fact, there are many ways to go about Read more (members only)

Get The Picture — Get More Clients


Article by Frank TraditiHave you developed a profile for who your best clients may be in the business-to-business marketplace? Do you know what kind of organizations need your service the most? Or what their biggest challenges are? Does your marketing strategy address these Read more (members only)

How to Get Your Articles Published


Writing articles as an expert in your niche or specialty can help you become more credible as well as more visible. A well-written article on a subject of interest to your target market will get their attention, demonstrate your expertise, and increase your name recognition. Read more (members only)

New Year’s Revolution


No, that’s not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business. Read more (members only)

Twelve Tips for Holiday Networking


Article by Donna FeldmanWe hear over and over that the holidays are a slow time of year for doing business. Don’t you believe it! With all the holiday parties, events, and family visits, the holiday season provides some of the best networking opportunities of the entire year. Read more (members only)

Are You Getting Paid for the Work You Do?


“I have plenty of work coming in,” one of my clients told me, “but I’m not getting paid enough. Every project seems to take longer than I anticipated, and I end up putting in a lot of unpaid hours. How can I fix this?” Read more (members only)

What Could Make Your Service Sell Itself?


Article by Frank TraditiRecently, I spoke with a friend who says he has the greatest job in the world, because essentially, his service sells itself. He works for an organization that helps students of any age get a graduate degree through well-known and highly respected Read more (members only)