It’s a strong temptation when starting out with a new business to market to everyone. You don’t want to miss out on any possible opportunity. If you take the approach that anyone can be a client, how can you lose? Read more (members only)

When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like “call Donna Sanchez” and “follow up with Floyd Corp.” been copied from a previous week? Putting off unappealing tasks may be human nature, but for an entrepreneur, Read more (members only)

Once you’ve decided on a networking event to attend, what can you do to prepare for a positive and productive networking experience? Here are seven pre-event planning steps to help you feel more confident when you enter the room. Read more (members only)

If you’re an active networker, it’s likely that the organizations you belong to will offer you an exhibit booth at an upcoming conference or meeting. But is this kind of exposure a good investment for a consulting or professional services business? Read more (members only)

Why delegate? If you are serious about growing a profitable, thriving business you need help. And, the help you receive needs to be the best you can afford so you can rely on the people you hire. Read more (members only)

What does nearly every independent professional wish for when marketing for new clients? They wish they could see results faster. Time is the worst enemy of a small business owner. I’m convinced that the day I chose to open my business, the clock started Read more (members only)

A question I often get from clients and students goes something like this: “I’ve been collecting marketing ideas… and I have a drawer full! I also have a stack of promising leads I’ve accumulated. And I know it’s important to stay visible, so I do a lot of Read more (members only)

When you’re selling your services and find that you’re getting appointments but not making sales, your sales presentation itself may be the culprit. To improve how you present yourself and what you do, be prepared with a presentation script. Read more (members only)

Have you fallen into a networking rut? Do you keep going to the same events, or the same type of events, while wondering if there are other places to go? To help you expand your horizons, we’ve identified the top five types of groups to grow your network. Read more (members only)

Every entrepreneur wants to earn more from his or her business. When you ask business owners how they plan to meet that goal, they usually talk about doing a better job at marketing or doing more of it. But in fact, there are many ways to go about Read more (members only)

Have you developed a profile for who your best clients may be in the business-to-business marketplace? Do you know what kind of organizations need your service the most? Or what their biggest challenges are? Does your marketing strategy address these Read more (members only)

Writing articles as an expert in your niche or specialty can help you become more credible as well as more visible. A well-written article on a subject of interest to your target market will get their attention, demonstrate your expertise, and increase your name recognition. Read more (members only)