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Gain Exposure through Public Speaking


Article by Frank TraditiOne of the most powerful ways to gain more exposure for your business is to offer your services as a public speaker. Public speaking can help grow your business quickly by building your visibility and credibility at the same time. Read more (members only)

How to Keep Your Marketing Up When You Feel Down


Article by C.J. HaydenEven the best marketing doesn’t always pay off quickly. In the lag time between when you launch a marketing campaign for your business and when you start to see results from it, it’s easy to become discouraged. Especially when you work mostly solo, it can be a difficult task Read more (members only)

Connecting the Dots to More Sales


Article by C.J. HaydenOne of the biggest challenges in marketing is getting people to respond to unsolicited calls and emails. When prospects enter your marketing pipeline as the result of your cold call, their casual visit to your website, or your finding their name on a list, you are essentially a stranger. Read more (members only)

How to Easily Find Networking Events


Article by Donna FeldmanWhat is it that stops you from networking? You know you need to do it; it’s on your action list and you really meant to go to an event this week… if only you knew where to go. Read more (members only)

Make Your Marketing Work Smarter, Not Harder


Article by C.J. HaydenI’ve been asking successful independent professionals lately what it was they did that launched their success. What activity helped them the most to stop struggling to market themselves and start finding clients with more ease? Read more (members only)

Unraveling Success


Article by Joan FriedlanderWe sometimes look with awe and envy when we see someone who we consider has made it. Why? Because we believe they must know something we don’t know, have something we don’t have — and maybe they do. They had a vision they were willing to fund with their time, energy, Read more (members only)

Doing What Comes Naturally


Article by C.J. HaydenOne of the worst marketing mistakes a self-employed professional can make is to create a marketing plan that consists of activities you don’t enjoy and aren’t good at. There’s no boss looking over your shoulder, so who’s going to make you do things you don’t want to? Read more (members only)

Advertising Doesn’t Equal Marketing


Article by C.J. Hayden“I asked a new client recently what he had been doing to market his professional services. “Everything,” he said. “I’ve been running pay-per-click ads on the web, I paid a copywriter to write a sales letter and mailed it to a list of local companies, I have a display ad in the Yellow Pages, I’ve even been posting flyers around town… and I still have almost no business.” Read more (members only)

Stop Selling and Start Serving


Article by C.J. Hayden“I don’t like to sell.” “Asking people for business makes me uncomfortable.” “Selling feels manipulative and sleazy.” “I’m good at what I do. Why don’t clients just come to me?”

If any of these thoughts seem familiar, Read more (members only)

Follow You, Follow Me, Follow Up


Article by Frank TraditiRemember the Phil Collins song “Follow You, Follow Me?” I’d like to add one more line to those lyrics — follow up! Imagine that over the next five days, you were to meet five people who have the potential to immediately: 1) give you a lead, 2) do business with you, Read more (members only)