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How Will the Media Portray You?


Article by C.J. HaydenWouldn’t it be great to get your business in the news? Of course, you’d like to make sure it’s portrayed positively. How can you ensure that the media coverage you get showcases your business in the way that you want? Read more (members only)

Why Don’t Your Prospects Want to Talk to You?


Article by C.J. HaydenWe spend a significant amount of our sales and marketing effort on filling the pipeline with prospects and following up with them. With a full pipeline and consistent follow-up, you are bound to make plenty of sales, right? Well, much of the time that’s true. Finding the right people to contact, Read more (members only)

Does Your 30-Second Commercial Rock?


Article by Joan FriedlanderJust 30 seconds is all we ask. Just 30 seconds is all we have. Just 30 seconds is all it takes. How many times do you need to revise that 30-second introduction before it’s specific enough, interesting enough, and poignant enough to engage another person in conversation? Read more (members only)

Carving Out Your Niche


Article by Frank TraditiIt’s a strong temptation when starting out with a new business to market to everyone. You don’t want to miss out on any possible opportunity. If you take the approach that anyone can be a client, how can you lose? Read more (members only)

Is Procrastination Holding You Back?


Article by C.J. HaydenWhen you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like “call Donna Sanchez” and “follow up with Floyd Corp.” been copied from a previous week? Putting off unappealing tasks may be human nature, but for an entrepreneur, Read more (members only)

Get the Most from Networking: Prepare Before You Go


Article by Donna FeldmanOnce you’ve decided on a networking event to attend, what can you do to prepare for a positive and productive networking experience? Here are seven pre-event planning steps to help you feel more confident when you enter the room. Read more (members only)

Is a Trade Show Booth Worth the Money?


Article by C.J. HaydenIf you’re an active networker, it’s likely that the organizations you belong to will offer you an exhibit booth at an upcoming conference or meeting. But is this kind of exposure a good investment for a consulting or professional services business? Read more (members only)

Dare to Delegate


Article by Joan FriedlanderWhy delegate? If you are serious about growing a profitable, thriving business you need help. And, the help you receive needs to be the best you can afford so you can rely on the people you hire. Read more (members only)

Give Your Marketing a Chance to Work


Article by Frank TraditiWhat does nearly every independent professional wish for when marketing for new clients? They wish they could see results faster. Time is the worst enemy of a small business owner. I’m convinced that the day I chose to open my business, the clock started Read more (members only)

Marketing or Selling: Which Is More Important?


Article by C.J. HaydenA question I often get from clients and students goes something like this: “I’ve been collecting marketing ideas… and I have a drawer full! I also have a stack of promising leads I’ve accumulated. And I know it’s important to stay visible, so I do a lot of Read more (members only)

Does Your Sales Presentation Need Work?


Article by C.J. HaydenWhen you’re selling your services and find that you’re getting appointments but not making sales, your sales presentation itself may be the culprit. To improve how you present yourself and what you do, be prepared with a presentation script. Read more (members only)

Five Top Places to Network


Article by Donna FeldmanHave you fallen into a networking rut? Do you keep going to the same events, or the same type of events, while wondering if there are other places to go? To help you expand your horizons, we’ve identified the top five types of groups to grow your network. Read more (members only)