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	<title>Get Clients Now! Answer Center &#187; Advertising</title>
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		<title>Advertising Doesn&#8217;t Equal Marketing</title>
		<link>http://www.getclientsnow.net/2010/05/24/advertising-isnt-marketing/</link>
		<comments>http://www.getclientsnow.net/2010/05/24/advertising-isnt-marketing/#comments</comments>
		<pubDate>Mon, 24 May 2010 23:16:08 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Filling the Pipeline]]></category>
		<category><![CDATA[Success Ingredients]]></category>

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		<description><![CDATA[&#8220;I asked a new client recently what he had been doing to market his professional services. &#8220;Everything,&#8221; he said. &#8220;I&#8217;ve been running pay-per-click ads on the web, I paid a copywriter to write a sales letter and mailed it to a list of local companies, I have a display ad in the Yellow Pages, I&#8217;ve [...]]]></description>
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		<title>Information is the Present; Connection is the Future</title>
		<link>http://www.getclientsnow.net/2008/11/17/connection-is-the-future/</link>
		<comments>http://www.getclientsnow.net/2008/11/17/connection-is-the-future/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 17:10:24 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Networking/Referrals]]></category>

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		<description><![CDATA[How many times already today has someone tried to sell you something? The ads come in by email, postal mail, fax, radio, magazines, newspapers, TV, and your web browser; the salespeople write you, call you, and approach you in the store or showroom. Are you even listening any more? How often do you actually buy [...]]]></description>
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		<title>Is a Trade Show Booth Worth the Money?</title>
		<link>http://www.getclientsnow.net/2008/04/07/trade-show-worth/</link>
		<comments>http://www.getclientsnow.net/2008/04/07/trade-show-worth/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 21:05:22 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Filling the Pipeline]]></category>

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		<description><![CDATA[If you&#8217;re an active networker, it&#8217;s likely that the organizations you belong to will offer you an exhibit booth at an upcoming conference or meeting. But is this kind of exposure a good investment for a consulting or professional services business? Participating in a trade show, tabletop forum, or other promotional event can consume a [...]]]></description>
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		<title>Marketing with Referral Partnerships and Strategic Alliances</title>
		<link>http://www.getclientsnow.net/2007/09/29/marketing-partnerships-alliances/</link>
		<comments>http://www.getclientsnow.net/2007/09/29/marketing-partnerships-alliances/#comments</comments>
		<pubDate>Sat, 29 Sep 2007 21:50:47 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Audio Index]]></category>
		<category><![CDATA[Filling the Pipeline]]></category>
		<category><![CDATA[Internet Marketing]]></category>

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		<description><![CDATA[In this audio workshop with a live audience of professional coaches, C.J. Hayden and Frank Traditi share how to create referral partnerships and strategic alliances that allow you to harness the power of people to bring your products and services to a larger audience. Here&#8217;s what you will learn: How to use other people&#8217;s circles [...]]]></description>
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		<title>Should I post my fees on my website?</title>
		<link>http://www.getclientsnow.net/2007/09/26/post-fees-on-web/</link>
		<comments>http://www.getclientsnow.net/2007/09/26/post-fees-on-web/#comments</comments>
		<pubDate>Wed, 26 Sep 2007 13:24:29 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Q and A Index]]></category>

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		<description><![CDATA[There are good reasons in favor of both sides of this question. If you post your fees on your site, you can prequalify prospects and save time responding to inquiries. But if you don&#8217;t post them, you can vary your fees based on the prospect&#8217;s needs and situation. Here are some pros and cons about [...]]]></description>
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		<title>How can I determine if pay-per-click ads will pay off?</title>
		<link>http://www.getclientsnow.net/2007/08/27/pay-per-click-pay-off/</link>
		<comments>http://www.getclientsnow.net/2007/08/27/pay-per-click-pay-off/#comments</comments>
		<pubDate>Mon, 27 Aug 2007 17:52:49 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Q and A Index]]></category>

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		<description><![CDATA[Pay-per-click advertising can be a useful method of increasing traffic to your website, but you need to make sure that you are earning more from each click than you are paying for it. The sales conversion rate of your website multiplied by the amount of your average sale must equal more than your cost per [...]]]></description>
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		<title>Make Your Website Work More So You Can Work Less</title>
		<link>http://www.getclientsnow.net/2007/08/15/make-website-work-more/</link>
		<comments>http://www.getclientsnow.net/2007/08/15/make-website-work-more/#comments</comments>
		<pubDate>Wed, 15 Aug 2007 16:33:50 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/2007/08/15/make-website-work-more/</guid>
		<description><![CDATA[Do you know how your website site fits into the overall marketing strategy for your business? Do you have a strategy for your website as a marketing tool? If you’re like many self-employed professionals I speak with, you probably don’t. All over the world, professionals are spending thousands of dollars on building and maintaining websites [...]]]></description>
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		<title>Website or Brochure? Which Do You Choose?</title>
		<link>http://www.getclientsnow.net/2007/08/12/website-or-brochure/</link>
		<comments>http://www.getclientsnow.net/2007/08/12/website-or-brochure/#comments</comments>
		<pubDate>Sun, 12 Aug 2007 22:38:48 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Success Ingredients]]></category>

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		<description><![CDATA[In an ideal world, every independent professional would have both an attractive, content-rich website and a high-quality, well-written brochure or marketing kit. That way you could use either or both to attract and approach prospective clients. But when time and money are short, you may need to choose where to invest your resources. Of course [...]]]></description>
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		<item>
		<title>If You Want to Get Clients, You&#8217;ll Have to Talk to Them</title>
		<link>http://www.getclientsnow.net/2007/08/02/if-you-want-to-get-clients/</link>
		<comments>http://www.getclientsnow.net/2007/08/02/if-you-want-to-get-clients/#comments</comments>
		<pubDate>Thu, 02 Aug 2007 15:09:26 +0000</pubDate>
		<dc:creator>C.J. Hayden</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Articles Index]]></category>
		<category><![CDATA[Contact/Follow-Up]]></category>
		<category><![CDATA[Fear/Procrastination]]></category>

		<guid isPermaLink="false">http://www.getclientsnow.net/2007/07/12/if-you-want-to-get-clients-youll-have-to-talk-to-them/</guid>
		<description><![CDATA[&#8220;I&#8217;ve done everything I can think of to get clients,&#8221; a desperate self-employed professional writes. &#8220;I printed a brochure, I have a web site, and I&#8217;ve placed ads. But no one is hiring me. What am I doing wrong?&#8221; This unhappy business owner has made a common mistake. He seems to believe that investing money [...]]]></description>
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