Answers for: C.J. Hayden
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Can I Still Call Under “Do Not Call?”
The Federal Trade Commission and Federal Communications Commission regulations governing the National Do Not Call Registry went into effect nationwide in the U.S. in October 2003. The FTC’s Telemarketing Sales Rule covers calls made across state lines Read more (members only)
Where can I find places to speak?
If you’re ready to get started speaking to promote your business, the first challenge you may encounter is finding places that will welcome you as a speaker. One of the best approaches I have found to locate new speaking venues is to scan public event calendars on a regular basis. Read more (members only)
How Many Hats Can a Person Wear?
You are working hard on designing your brochure, business card, or the home page of your website, when suddenly it hits you: “I’m trying to offer so many things that they won’t all fit on the page! But there are so many kinds of work I can do, and I don’t want to limit myself…” Read more (members only)
Seven Easy Steps to Follow Up by Phone
You know how critical it is to follow up your initial contacts or mailings with a personal phone call, but somehow your list of calls to make always seems to get longer instead of shorter. Days or even weeks go by before you place important calls, and there always seems to be Read more (members only)
Creating a Positive Mindset for Marketing
C.J. Hayden is interviewed by Dr. Maya Bailey for her Positive Buzz Success Program on how to create and maintain a positive, optimistic attitude for marketing and selling. Here’s some of what you will learn: Read more (members only)
Should I build my own website or hire a pro?
Especially when you’re just getting started, it may seem like building your own website is a good way to save money. In some situations, you may be right. But it’s not the best choice for everyone. Here are some pros and cons you should consider before making this decision. Read more (members only)
Work is Necessary; Struggle is Optional
I hear from many entrepreneurs that marketing is a struggle. They just can’t get enough clients to pay the bills, or they are spending more money to get each client than the sale is worth. So many of their efforts seem to fail. There must be an easier way, they tell me. Read more (members only)
Sample Coaching Agreement
If you offer coaching services paid for by the month, it’s a good idea to have a written agreement with your clients that spells out the terms of your arrangement. This sample agreement was designed for business coaching clients, but can be modified to suit any type of coaching. Read more (members only)
Turning Samples Into Sales
Offering free samples to prospective clients is a powerful method of increasing the know, like, and trust factor that makes people buy. When you are selling a professional service, potential clients have no way to see, feel, or taste what you will actually deliver. Read more (members only)
I can do almost any kind of work in my field; why specialize?
When you have a wide range of skills, it’s tempting to market yourself as someone who can do just about anything in the area of computers, writing, design, or whatever your area of expertise is. Unfortunately, the most difficult service for a professional to sell is the one called “anything.” Read more (members only)
How Will the Media Portray You?
Wouldn’t it be great to get your business in the news? Of course, you’d like to make sure it’s portrayed positively. How can you ensure that the media coverage you get showcases your business in the way that you want? Read more (members only)
Building a Nonfiction Book into a Brand
Roger Parker interviews C.J. for his Published and Profitable community on how to develop multiple streams of income from a nonfiction book. Included is C.J.’s story of how her writing career got started and where Get Clients Now! began. Read more (members only)
C.J. Hayden, MCC, CPCC, is the author of Get Clients Now!, Get Hired Now!, and The One-Person Marketing Plan Workbook. C.J. is a business coach who since 1992 has been helping her clients build enterprises that make a difference.
