Many aspects of business are driven by numbers, but marketing often seems to be all about words. Whether it’s naming your business, coming up with a tag line, or writing copy for your website, you probably spend a big chunk of your marketing time trying to find just the right words Read more (members only)

Get Clients Now! facilitator Cristina Favreau interviews C.J. Hayden on how to design a compelling 30-second self-introduction, commercial, or elevator speech. Here’s some of what you’ll learn in this program: Read more (members only)

Selling professional services can often be a challenge because of their intangibility. When a client hires you to deliver a service such as accounting or web design, they can’t see the outcome in advance. They have to trust that your work will produce a result they will like, Read more (members only)

“How can I improve my marketing?” a student recently asked me. “I’ve spent hours and hours trying to get clients, and none of my efforts seem to pay off.” Read more (members only)

We self-employed professionals are constantly faced with difficult choices about how to best grow our businesses. Should I pursue this line of business or that one? Would it serve me better to choose Niche A or Niche B? Read more (members only)

If you’ve been operating a successful professional services firm as a solopreneur, it can be a smart move to leverage your experience, contacts, and track record in the industry by adding other professionals to your team. Read more (members only)

Evaluating a new business concept is one of the least glamorous aspects of launching a new product, service, or enterprise. When you are excited about a new idea, you may not want to take the time to stop and examine it critically. New business ideas sometimes seem Read more (members only)

If you’d like to fill out your GET CLIENTS NOW! Action Worksheet on your computer instead of on paper, you’ll find this Word version of the worksheet handy. You can download the file, fill in your action plan, and update as often as you’d like. Read more (members only)

“Relationship marketing.” “Word-of-mouth advertising.” “The future of marketing is one-to-one.” “People like to do business with people they know, like, and trust.” You’ve heard these adages many times before. But what does it really mean to build relationships with people in order to sell something? Read more (members only)

In a national survey of independent professionals, almost 50% of the consultants, coaches, and other professionals declared that they were currently not earning enough to meet their expenses. This result shouldn’t be surprising, since according to the U.S. Small Business Administration, more than half of all small businesses fail Read more (members only)